September 26, 2005

Nike's Next Step?

POST #    1891

Returning from a weekend trip to Virginia, I noticed something odd in the safety instructions on the flight we were on. One of the people in the instructions was wearing a pair of blue Nikes. We looked over the rest of the little pamphlet and found no other name brand shoes and no more signs of this mysterious man in the blue sneakers.

How did the sneakers actually slip into the instructions is the question. Is this a brilliant Nike marketing partnership with Safeair, the designers of the instructions, or is it just something that slipped by everyone when they were instructions were made. "Nike is proud to introduce the Nike escape. Perfect when you need to get out of that airplane in a flash."

And if it is a marketing move, I wonder how many people have actually seen it. I'm guessing about 5 people look at these instructions on each flight, but how many notice silly things like this? I believe it's the first time I've looked at their shoes.

Posted by tien mao in Travel at 7:55 AM



That's a very good catch. I wonder if Safeair wanted to communicate the democratic environment of a plane with a passenger wearing sneakers. Therefore, a swoosh was needed for that, or else it would have looked like some dude in blue shoes, because laces could still have meant blue shoes.

Posted by: Jen at September 26, 2005 10:56 AM

What's the deal with the guy who looks like a legless Dick Tracy on the Nike wearer's lap?

Posted by: joe at September 26, 2005 11:06 AM

Good catch!!!


Posted by: cristina at September 26, 2005 12:53 PM

Tien, you should get some kind of prize for spotting this. Also, the pregnant lady traveling with the baby could take a lesson from Nike guy. I would never fly wearing heels.

Posted by: Marie at September 26, 2005 2:23 PM

So... Did you take it or what? Is it now proudly framed in the apt?

Posted by: John at September 26, 2005 5:02 PM

maybe it's just a person with some markers?

Posted by: albert at September 26, 2005 5:06 PM

damn, i should have taken one! but i feel like that's probably some sort of homeland security violation.

it certainly didn't look like markers and there was another card that was printed in the same way.

Posted by: tien [TypeKey Profile Page] at September 26, 2005 5:19 PM

holy crap! eagle eye! global domination! micromarketing!

Posted by: janelle at September 26, 2005 6:32 PM

maybe it's some crazed loony like in Fight Club manufacturing high quality dupes and then distributing them all part of a plan to bring down the credit card companies?

Posted by: albert at September 26, 2005 8:09 PM

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