October 16, 2004

SAAB and Baseball, Both "Better on Holiday"

POST #    1351

Has anyone else been watching TV recently when you hear Franz Ferdinand blaring during a commercial? Well, if you're watching Fox, this may occur with more frequency than not. It seems that both Fox and SAAB have chosen Franz Ferdinand's "Better on Holiday" as the soundtrack for their commercials. Fox for their postseason baseball coverage and SAAB for their new SUV.

Nothing like hearing peppy music during the commercial breaks. Who needs iTunes? One curious thing I've noticed is that I don't ever remember seeing the SAAB ads on Fox during baseball or at any other times. I wonder if this was a concerted effort or if that's just not SAAB's target audience.

Semi related, I went to the Franz Ferdinand concert back in September.

Posted by tien mao in Concerts/Music at 9:18 AM



I meant to make a post about this... The song for the Fox game is "Jacqueline" and the funny thing about that is one of the lyrics in the song is "Only work when, we need the money." That echos baseball pretty well.

Posted by: neps [TypeKey Profile Page] at October 16, 2004 5:20 PM

hmm...so it is jacqueline. well, i guess most of my post is pointless then. you do make a good point about them not working.

i still can't remember seeing a saab ad during baseball. of course, that's probably going to happen tonight.

Posted by: tien [TypeKey Profile Page] at October 16, 2004 7:57 PM

hmmm...you know, the thing i hate the most about fox baseball coverage is that dodge ram shit. "hit it" with the logo flying out towards the viewer. damn, that's so annoying.

Posted by: tien [TypeKey Profile Page] at October 16, 2004 8:03 PM

No, your post makes sense. The title of the song you are referring to is Jacqueline. The chorus is "It's so much better on holiday..." So your post is right on, you just had the wrong song title. :-)

I just got home from a fun night of watching the Yankees trounce the Red Sox, while wearing my Yankees hat, in Boston. Got into some nice glaring contests, had a woman try to trip me on my way back into the bar after a cigarette break, and had a huge guy scream at me "I hope you get hit by a bus!" Good times.

Posted by: saltydog at October 17, 2004 1:32 AM

whew, good to know that i'm not totally crazy.

Posted by: tien [TypeKey Profile Page] at October 18, 2004 9:05 AM

that is what you calling cashing in on your new found fame.


Posted by: jocelyn at October 18, 2004 11:37 PM

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