with an ever increasing number of options for television viewers leading to channel surfing during commercial breaks, nbc hopes to keep people tuned-in with some "minimovies." this article says that they will be about a minute long and broken into two 30 second parts with each movie concluding by the end of the night. nbc also hopes that viewers might stay with the network the entire night to see the conclusion of the stories.

it's quite possible that this is getting a mention just so i can put this picture up.

incidentally, gothamist also covered nbc's actions. i swear i had it up first though. after seeing the coverage in the paper version of the times ("all the news that might be true"), i must say that color goes a long way. read their coverage here.

Posted by tien mao in TV at 8:53 AM